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Health Choices Seeking Interested Vendors for Florida’s Insurance Marketplace

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TALLAHASSEE, Fla. – In preparation for program launch this summer, Florida Health Choices, Inc. will be seeking interested vendors for Florida’s Insurance Marketplace.  The program recently announced publication of a Solicitation of Interest and invites comments from vendors, insurance agents and others who are interested in the innovative program.

Created by the Legislature to help small business owners in Florida with the purchase of health insurance and health care services, the Marketplace will serve as a central web portal where small businesses can choose from a variety of program options.  By enrolling, employers will provide employees with access to a variety of health plans and services and a unique shopping experience.

The Solicitation of Interest provides a roadmap detailing how the program is expected to evolve over the next twelve months with three distinct phases planned.  Each phase increases the number of options available to employers, populations targeted, types of vendors entering the Marketplace, and an ever increasing range of products and services that can be offered.

“A strong and involved vendor community with product offerings that are attractive to employers and consumers are the keys to a successful Marketplace”, said Aaron Bean, board chairman of Florida Health Choices.  “I look forward to launching the program this summer with the top notch insurance products employers and their employees want to buy.”

The program is accepting comments and suggestions through April 28.  Those opting to submit comments are invited to send them to

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