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Time is Running Out to Get Coverage – Open Enrollment Ends Feb. 15

TALLAHASSEE, Fla. – In the final days of the open enrollment period, Floridians still have options through Florida’s Health Insurance Marketplace available online. However, time is running out! Open enrollment ends Feb. 15.

“It’s not too late to get covered. Floridians will find affordable, comprehensive plans through the Health Insurance Marketplace at,” said Florida Health Choices CEO Rose Naff. “What you won’t find on our site are the hassles and headaches of having to answer questions about your income and subsidies.”

For those who enroll in plans on or before Feb. 15, coverage will begin March 1. Consumers who do not enroll in coverage by Sunday will have to wait until the next open enrollment period unless a major life event occurs such as marriage, birth of a child or loss of health coverage.

In addition to finding a process that is easy and allows consumers to compare plans side-by-side, individuals and families purchasing plans on may save money by avoiding taxes or fees imposed on those who enroll through

Those who fail to get health insurance may also face paying a tax penalty. The penalty in 2015 is 2 percent of your income or $325 per adult/$162.50 per child, whichever is more.

Florida Health Choices launched a multi-media campaign in January to promote the new offerings of comprehensive plans for individuals and families on The campaign includes an online video, radio advertisements, as well as advertisements online, via Facebook and on digital billboards. The campaign concludes Sunday in conjunction with the end of open enrollment.

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