Remembering Durell Peaden

June 26, 2015
From SaintPetersBlog, Fla.:  Sen. Durell Peaden, a beloved and bemusing former lawmaker from the Panhandle known for his passion and savvy on health care issues, passed away on June 23. He was 69. Peaden, known to intimates as “Doc,” had undergone double bypass surgery earlier this month and was in... [...]

Governor Rick Scott Appoints Three to Board of Directors of Florida Health Choices, Inc.

May 12, 2015
TALLAHASSEE, Fla. – Today, Governor Rick Scott announced one appointment and two reappointments to the Board of Directors of Florida Health Choices, Inc. Jonathan Barbar, 33, of Boca Raton, is the executive vice president of Barbar and Associates LLC. He fills a vacant seat and is appointed for a term... [...]

Florida Health Choices Offers Health Plans to Realtors

March 31, 2015
TALLAHASSEE, Fla. - Florida Health Choices (FHC) launched its third exchange when it began to offer health plans to Florida Realtors®.  The state’s largest trade association’s 140,000 members now have the benefit of their very own Private Association Exchange (AEX).  With the addition of the AEX, the Health Insurance Marketplace offers more types... [...]

Florida Health Choices Reports Zero Glitches with New Online Marketplace Launched in January

February 20, 2015
TALLAHASSEE, Fla. – On the heels of open enrollment, which concluded Feb. 15, Florida Health Choices CEO Rose Naff reported another glitch-free start for Florida’s Health Insurance Marketplace. With the introduction of its second online marketplace Jan. 5, Florida Health Choices flawlessly bridged the gap for Floridians seeking comprehensive health... [...]

Time is Running Out to Get Coverage – Open Enrollment Ends Feb. 15

February 12, 2015
TALLAHASSEE, Fla. – In the final days of the open enrollment period, Floridians still have options through Florida’s Health Insurance Marketplace available online. However, time is running out! Open enrollment ends Feb. 15. “It’s not too late to get covered. Floridians will find affordable, comprehensive plans through the Health Insurance... [...]

Trademark, Slogan Differentiate Florida Health Choices Brand

February 5, 2015
TALLAHASSEE, Fla. – Nearly 1.3 million Floridians had enrolled in Obamacare plans as of mid-January, according to federal data. With so many residents seeking coverage and a number of organizations driving the uninsured to the federal website,, Florida Health Choices (FHC) has made numerous efforts not only to protect its brand, but... [...]

Prepare for Tax Time by Signing Up for Affordable Health Insurance Online Today

January 22, 2015
TALLAHASSEE, Fla. – Do you have health insurance? If the answer is “no,” are you prepared to pay hundreds if not thousands of dollars at tax time? Floridians who did not purchase health insurance or receive it as part of an employee benefits package last year may face sticker shock... [...]

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