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Florida Health Choices to Expand the Number of Vendors and Services Offered Through Florida’s Health Insurance Marketplace

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TALLAHASSEE, Fla. – The Florida Health Choices (FHC) Board of Directors at its September meeting approved the expansion of services that will be available on Florida’s Health Insurance Marketplace, which is scheduled to open for business early next year. The Marketplace is a centralized web portal where businesses and individuals will shop and compare prices from a variety of health plans and health service options.

The expansion will bring limited benefit and discount plans to the Marketplace, offering consumers a broader array of health purchasing options. To secure the plans and make them available through the Marketplace web portal, the board has issued an invitation and solicitation for vendors and platform providers. Click here to see the Invitation to Negotiate.

“With the changes to the Affordable Care Act, including the delay for large employers to meet the new health insurance requirements, we are accelerating our plans to expand the type and number of products offered when the Marketplace launches. This includes entities that are regulated by the Florida Office of Insurance Regulation, such as discount medical plan organizations, prepaid health clinics and pre-paid limited health service organizations,” Florida Health Choices CEO Rose Naff said.

Florida’s Health Insurance Marketplace and Florida Health Choices, Inc. were established by the Florida Legislature to provide improved access to affordable, quality health care for residents statewide. For more information, visit




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