Tallahassee, Fla. – Florida Health Choices has selected leading business services company, Ceridian, to establish a virtual health insurance marketplace for Florida small businesses and their employees.

Florida Health Choices was created by the Florida Legislature in 2008 to remove barriers between employees who want health care and the providers who can offer it. The program will provide employers and consumers with a single point of access to compare multiple insurance products, and enable them to enroll in the product that best meets their needs.

Ceridian has teamed with eHealth, the nation’s leading online source of health insurance for individuals, to create a customized web-based choice portal. Users will not only be able to easily compare insurance products and health services, but they will have access to qualified agents, community organizations, and other benefit providers.

“We are very confident in Ceridian’s ability to administer this marketplace in a way that is user friendly, cost effective and scalable to meet the needs of millions of Floridians,” said Aaron Bean, board chairman of Florida Health Choices. “This is a very exciting time for us as we take a lead role in determining what the future of our state’s health care should look like.”

Ceridian Exchange Services will provide a full-range of administrative services for the program, including eligibility and enrollment functions, payment processing, a statewide customer contact center, and decision-support tools to help employers and employees make more informed health plan choices. In addition, educational and community outreach programs will be implemented to help small businesses and employees.

“We are honored by this opportunity to partner with Florida Health Choices and provide leadership and operational resources and benefits expertise,” said Bart Valdez, president of Ceridian Exchange Services. “We are eager to play a vital role in offering small businesses a valuable new health insurance option that can save them money, provide their workers with access to affordable health benefits, and help keep them competitive in a changing marketplace.”

Located in St. Petersburg, Florida, Ceridian Exchange Services is a subsidiary of Ceridian Corp., the nation’s leading provider of COBRA administration services and the second largest payroll services provider in the U.S. Ceridian is a leading provider of Human Resource Solutions, including benefits administration, reimbursement program management, employee assistance programs, and payroll and tax filing services.